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Your Bottom Line Literally Depends on Milliseconds: 5 Advanced Techniques to Optimize Your Page Load Speed

The most profound lesson I’ve learned through years in marketing is this: people are unbelievably lazy and impatient.

It’s no surprise that 53% of mobile users will leave a website if it takes more than three seconds to load. Yes, three seconds is already too long for most people.

This may seem laughable. However, for most online businesses, this is practically a death sentence.

Anyway, this is probably not new to you. If you are involved in marketing to any extent, you must be aware that page load speed is important.

But you may not realize just how important it is—and this is what this article is about.

As you’ll learn, a half-second decrease in waiting time can make a world of difference for you. In fact, for some companies, it’s a matter of extra hundreds of thousands of dollars in profit.

Yeah, that much.

Here I’ll show you a couple of spectacular case studies proving that each millisecond counts. To make it more actionable, I’ll also give you five advanced tips on how to speed up your load speed and get ahead of the competition.

Let’s dive in.

How Mobify Increased Their Revenue with a 0.5-second Decrease in Load Speed

Mobify is a global digital platform that allows retailers to set up their shops online.

In 2016, they made an extraordinary revelation: for every 0.5-second decrease in page load speed, they achieved a whopping $376,789 increase in revenue. It just goes to show how far a minuscule change in website performance can go.

Below is an infographic with more data and findings from their experiment:

Mobify

Source: Mobify’s 2016 Q2 Mobile Insights Report

 

The numbers don’t lie. And if you think about it, it makes total sense. Shoppers are more likely to stay on the website if it loads fast enough. And those who browse more, naturally, will buy more. With this said, an increase of just 1-page view per user led to a $398,484 increase in revenue for Mobify.

For some of you standing on the threshold of a breakeven, one second could be a game changer.

Case Studies from Pinterest and Misguided

The next case study is from Pinterest. After rebuilding their site for performance, they managed to cut their wait times by 40%. As a result, they saw a 15% increase in both site registration and search engine traffic.

Fashion retailer Missguided had an incredible success by optimizing their page speed on mobile. Initially, the company was having issues with their page load time on Android. By removing some third-party services, they managed to push the load time down by 4 seconds. A 56% increase in revenue from Android users followed!

How 850 Milliseconds Led to a 10% Increase in Conversions

Yet one more fantastic turnaround: COOK shortened their page load time by a mere 850 milliseconds, or 0.85 seconds, and saw a 7% increase in conversions, 10% increase in pages per session, and 7% decrease in “bounce rates”.

To sum it up, faster websites ensure deeper user engagement, which ultimately leads to higher conversion. To sum it up even further, faster websites mean more profit.

It’s simple as that.

5 Advanced Page Speed Optimization Techniques

Now that we’ve established that today each millisecond counts, let’s talk about how to actually improve one’s website. We won’t touch on the basics of web optimization and get right into the advanced tactics and techniques instead.

Combine and minify JavaScript and CSS files to reduce number of HTTP requests

Every time your website is visited, the user’s browser will ping your web server and request for the files that contain your site’s information, such as HTML, CSS, and JavaScript files, images, videos, and other files. This is called an HTTP request. Once the files are sent, the browser will then render the website for the user.

However, the more files your site has, the more HTTP requests are needed to render the page, which will eventually slow down your page load speed. In order to reduce the number of files needed to load the page, I recommend combining and minifying the files.

Minifying the files refers to removing all unnecessary spaces, characters, and lines from your HTML, CSS, and JavaScript files. Without this extra baggage, you can expect your site to run smoother and faster.

You can also opt to combine files, such as combining your 5 external Javascript files and 5 external CSS files into a single file would mean that it would only take 2 HTTP requests, instead of 10. Hubspot recommends a total of 10-30 files, but anywhere below 99 per page is good enough, according to the previous Head Performance Engineer at Yahoo! and Google.

If you run a  WordPress site, I recommend WP Rocket, a plugin that allows you to easily access, minify, and combine files. It takes less than 10 minutes to minify files using this program.

Utilize asynchronous loading

When a user’s browser renders a page, it loads the information from top to bottom. That means once it reaches a CSS or Javascript file, it’ll stop loading everything else on the page until the CSS/Javascript has been fully loaded.

However, with asynchronous loading, the browser will render all the files simultaneously. Using this technique will ensure smooth loading of the page and will increase the overall loading speed of the page—or at least the part of it that is visible to the user.

Minimize Time to First Byte (TTFB)

After shortening the time it takes for your page to fully load, you’ll also need to consider the amount of time it takes to actually start loading.

TTFB, or time to first byte, is the duration of time a browser waits before receiving the first byte of data from the server. An optimized website should have a TTFB of fewer than 200 milliseconds. Slow TTFB is usually caused by high user traffic, dynamic web content, network issues, or web server configuration.

To check how long your TTFB is, Chrome’s Developer Tools provides the necessary insights. Simply click the “Network” tab and hover over the first item in the “Waterfall” column in Developer Tools.

However, it’s important to remember that the results of Developer Tools are affected by your own Internet connection. You may also opt to use third-party tools such as WebPageTest to find out your website’s TTFB.

As for optimization, I recommend Moz’s primer on how to measure and improve TTFF.

Minimize round-trip times (RTTs) by using a CDN

RTT or Round-trip Time is another critical thing on the checklist to look at.

RTT, essentially, refers to the time from when a request is sent from a browser to when it receives a response from the corresponding server. Network administrators use RTT to diagnose the health of the network connection. So, the shorter the RTT, the faster users are able to request and receive information.

So, how exactly does one minimize RTT? By implementing a CDN.

A CDN, or Content Delivery Network, is a network of servers placed at strategic locations and designed to hold a copy of website’s content. Its primary mission is to shorten the virtual distance between a browser and a server. If a user in Australia stumbles upon your UK-hosted website, then a CDN will dispatch the website’s content from a local server (also known as PoPs or points of presence), making it much faster for both parties.

Ultimately, it is a CDN’s role to improve site loading speed and overall performance. It handles high traffic loads, blocks spammers and bots, reduces bandwidth consumption, and balances the load between multiple servers.

If you’re running an international business that expects plenty of overseas traffic, then a CDN is an absolute must.

Install lazy loading for your site

Another way to improve your users’ experience is by having the top of the page (or the content above-the-fold) load faster while the rest of the page takes a few more seconds to load. This is, essentially, lazy loading and it’s especially helpful for sites that have tons of dynamic content below the fold.

Say, you have a blog post with more than 10 photos. The user’s browser would usually download all the photos before showing anything else on the page, but with lazy loading, it’ll load first the content within view and then load the photos afterward.

This cuts down on the load time of the content that matters to the user most, which is critical from a UX standpoint. And it’s as simple as installing plugins, such as Lazy Load, BJ Lazy Load, and WP Rocket.

Don’t Underestimate This and Take Action Now

As you’ve learned, page speed is not just important. It’s literally critical. Increasing your page load speed by mere milliseconds can result in hundreds of thousands of dollars in revenue increase.

Manipulating your site’s TFFB and CSS and Javascript files may seem daunting If you are not a developer. But if you do a quick Google search, you’ll find that there are always a few tools/plugins out there that will do the job for you—with minimal coding knowledge.

Some of the techniques, such as asynchronous loading, might need some help from a developer, though. But it’s worth it.

The Power of the One-on-One Approach to List Building and Selling Online

Bryan Harris, founder of Video Fruit, made $8,337 with 575 emails he collected from Facebook groups. Without a sales funnel, website, or advertising. Just by approaching potential clients the old school way, one-on-one.

But marketers are obsessed with scalability and automation. We want more fans, more traffic, a bigger list. We fall over ourselves to deploy the latest automation tools, chatbots, and whatnot.

Yet, sometimes something as primitive as one-on-one conversations can bring in as many or even more highly-targeted leads—and without the need for complex tools and funnels. As I always say, in a world of abundance, quality beats quantity any day.

In this guide, I will show you techniques with real-life examples of how to put the one-on-one approach to use. You can use it to validate your idea, test new audiences, launch products, get new subscribers, and earn money!

Let’s dive in.

Approaching People in Front of You First

Fitness and wellness instructor Alex Fergus does not waste time. When his investment banking job didn’t give him enough time to hit the gym he decided to quit and start his own fitness company.

Instead of experimenting with complex sales funnels he got most of his initial subscribers from his list of personal training clients and other people he knew. Although it seems counterintuitive, building an internet business starts with the people who are literally right in front of you.

Alex sent his new subscribers a newsletter with fitness tips and other valuable content. Keep in mind he didn’t even sell anything at the beginning. He simply built trust with people who already knew him by giving away his expertise.

Take an hour to write down a list of people who might benefit from your content. They might be your current clients, people you’ve met at events, friends of friends, your crush, or whoever you think will benefit from your content.

Hacking Facebook groups

Facebook groups are a jewel among endless cat videos and pictures of your aunt. You can find an active group for almost any niche. And if you know what you are talking about, members will listen.

Remember Bryan Harris from the intro? He is considered one of the “kings” of list building. No wonder he made over $200,000 in 10 days with his list building course.

But he began his journey, right here, in a Facebook group.

He started with these two posts in a group he was a member of:

lead1

Bryan messaged 49 people who commented on his posts. 25 answered.

He listened to the needs of these 25 people and created a product based on their input. 19 people bought his product for $29 each. He made $551 just like that.

Bryan kept up this momentum and collected 575 more addresses through Facebook groups. He pitched a $397 product to this list and 21 people bought it.

$8,337 in revenue just from Facebook groups.

This is the perfect example of an entrepreneur going back to the basics by choosing quality over quantity and using a systematic one-on-one approach.

To find relevant Facebook groups for your niche, head over to www.facebook.com/groups

I recommend engaging in no more than five groups so you can build strong authority within those groups. Identifying the top influencers in the group and interacting with them is a good way to speed up the process.

Offer valuable advice and ask for permission to message members directly. And there you go, you have direct access to your potential customers.

Highly Personalized Cold Outreach on LinkedIn

LinkedIn has become much more than a place to look for a job. By using LinkedIn`s advanced search features you can tap into the biggest B2B network in the world and reach the very people you need on your email list.

Best of all, you don’t have to waste time reaching irrelevant people; you can go straight to the decision makers.

Because you can see what they are working on, where they live, articles they have published, and much more, you have enough information to break the ice with a highly personalized message.

Note that you have only one chance to get the attention of your prospect, so make sure you have a well-thought-out outreach strategy.

Here are some tips and examples you can use as inspiration.

Everyone is busy so keep your first message short. Mention some connections you have in common. Also, pointing to the prospect´s achievements goes a long way. When they respond, ask if the person needs help with X and introduce your free offering, such as an e-book or a webinar.

Of course, don’t make it seem fake and automatic – that will get you zero responses.

John Nemo, one of the top LinkedIn outreach experts, recommends this approach:

  • You ask a question
  • You offer value
  • You ask permission
  • You don’t pressure them

These are two of his most effective scripts:

Hey [NAME] – hope you are well!

Curious – are you interested in using LinkedIn to find new clients or customers?

If so, I have a great (and free) webinar I can send you a link to, along with some copy-and-paste invitation scripts, LinkedIn message templates, and sequences I use called “Messaging Magic.”

If you’d like to see how it works, just reply with the word “YES” and I can shoot you over a link to the webinar and message scripts.

And if you’re not interested, no worries at all.

Cheers!

 

If the prospect replies “yes,” John follows up with:

Awesome!

Here’s a link to the free webinar: http://linkedinriches.com/webinar-coaching/

(Note: once you register, on the confirmation page you’ll get access to all the free “Messaging Magic” scripts and templates.)

Can’t wait to hear your thoughts!

You can replace a free webinar with a consultation or any other valuable free offer you might have.

Another tactic I personally find very effective is to simply ask for advice. By asking for advice, you downplay yourself and make the addressee feel important. You’ll be surprised by the power of humility in outreach.

This approach doesn’t require any advanced technology or sales funnel. Although for outreach of a larger scope, you may need to subscribe to LinkedIn´s premium service.

Using Twitter and Facebook search

I can’t finish this article without mentioning a search bar on Twitter or Facebook that you might already be using, but for completely different things.

Many people looking for services or specific products mention it on Facebook or Twitter.

Just head over to the search bar and type in keywords related to your offer. You might be surprised by how many results pop out.

For example, a quick search on Twitter for “looking for a sales funnel expert” yielded the following results:

Lead2

 

Offering advice and asking for permission to DM these prospects can have the same effect as engaging with people in a Facebook group.

You Don’t Need Thousands of Subscribers—and Vast Resources—to Make Money

I hope this article will dispel the myth that you need thousands of subscribers to make money online. Sometimes all you need is a small list of highly targeted and engaged prospects who trust you.

Another thing that halts entrepreneurship for many people is the idea that you need vast resources and a series of complex and expensive tools to build landing pages, sales funnels, and email sequences.

There are great options for entrepreneurs who are just starting and want to get their client acquisition systems in place at a low cost and without much previous experience.

Kajabi, for example, is a great option that I personally use. With one click, you can set up an entire sales funnel for your product launch: landing pages, fulfillment pages, email sequences, order forms, and whatnot.

Once I’ve set up all of my templates, it only takes one click to initiate a new “Pipeline”. Not only that, all the elements are prepopulated with high-quality copy that you can easily customize for your specific needs.

This is a great option when you are starting out. And it costs pennies relative to the value you get. Once you grow, you can move on to more advanced solutions such as Clickfunnels, Getresponse, and Leadpages for more specific needs.

AI Is the Next Iteration of Humankind

I think we’re missing the big picture when it comes to AI.

Once again humanity tricked itself into thinking that this time it’s the end. That the looming technological revolution will take over our jobs and wipe us off the face of the earth.

It’s not surprising, though.

Technophobia is not a new phenomenon. It was a distinctive feature of about every technological shift that we went through in the modern era. People have always feared to be replaced by machines.

Yet, the dystopias born out of this overblown collective fear have never turned out to be true.

In fact, every single technological revolution has lead to growth in prosperity, living standards, social equality, and other positive impacts.

Is this revolution going to be any different? Oh yea…

But in a different way.

AI will not render humans a “useless class”, nor will it cause social chaos as some futurists suggest. It will revolutionize what has never been revolutionized before — the human itself.

Technology drives everything: economics, politics, demographics. It shapes wars, culture, jobs, history and is an integral part of our society and who we are as a species.

However, one part of humankind that technology hasn’t yet significantly affected is our cognition.

Until now, our evolution was biological. We’ve developed additional layers of the brain, upright posture, and other physical attributes to adapt to our ever-changing lifestyle.

However, we’ve reached a point in time where our biological evolution can’t keep up with the pace of change.

Look how far humanity has come. What an elaborate and complex world we have built. A world, in fact, that’s far more complex than our brains can handle.

In the modern society, we still operate using the reptile brain that dates back hundreds of thousands of years ago. Our false cognition driven by this outdated brain can’t help but misinterpret about every possible stimulus in our daily lives.

That may be the single biggest cause of widespread depression in the modern society.

This is where AI comes in.

The upcoming paradigm shift is not just a technological revolution. It’s an evolutional revolution. It’s the biggest shift in human evolution since the dawn of time that will change who we are as a species for good.

AI will not replace humans, nor will it compete with us. Instead, we will utilize and integrate it into our cognition. Our evolution will shift from biological to technological if you will.

It’s not the computer that becomes super intelligent. It’s the human who becomes super intelligent.

Artificial intelligence-driven brains sound scary. But I can’t imagine the future of humanity and AI in separation.

Up to now, technology has made our lives easier, safer, faster, more comfortable. Each innovation gave us tools to do more with less. Every technological revolution was like the next iteration of scaling human output.

But we have never faced a technology that would challenge human cognition, the core of our identity.

This technological revolution will cause even more cognitive dissonance between our biological wiring and the world we’ve operating in. I don’t think we would be able to healthy operate in a super intelligence-driven society without being super intelligent.

Is it bad? I don’t think so. Like the farmer who thought that widespread famine is inevitable before the Industrial Revolution, now we think that our cognition is inevitably static. That the frontiers of human intelligence have been drawn hundreds of thousands of years ago.

The AI revolution will prove us wrong—and for the better. We are just clueless about almost everything beyond the stratosphere of our planet. We have no idea what is time, space, and finally life.

We are entering the era that will be reigned by humankind 2.0—a more intelligent, more self-aware, more connected, and integrated version of our species that will push the frontiers of our collective knowledge and answer what was long held to be the unknown.

If You Can’t Answer ‘Yes’ to These 5 Questions, Scrap That Draft

I’m an atheist. I don’t believe in marketing miracles either.

Some people say you can’t predict success and that viral campaigns are just a matter of luck. That’s simply not true.

Success and virality are computable. You put a piece of content in front of an initial audience of a reasonable size, trigger a cocktail of emotional responses that create an urge to share and voilà!

How come big brands like Old Spice or Dove pull off viral videos every time? One viral video after another. If it was sheer luck, it would be against all odds — but we know that’s not the case.

They follow a formula.

I have a formula for successful content, too. Each piece of my content must pass this test containing five simple questions before I show it to the world.

Let’s dive in.

Question #1: Is this topic novel, and if not, do I offer a unique point of view?

Sometimes I get very mad. I open an article with a promising title, from a credible company, only to find the very same listicle with almost identical points that I read in the last two articles.

Let’s face it: there’s too much content out there. Oh, that’s not true…. there’s too much great content already out there, so readers sure as hell aren’t going to waste their time on bad content. Nobody is interested in another article on how to make money online.

The Internet is too small.

So before writing any draft, ask yourself a couple of questions.

Is the topic of this draft new? If yes, go ahead and work on it.

If not, then is your take on the subject or angle unique? If yes, go ahead and bang it out.

If not, consider changing the topic or coming up with a new angle.

With a little bit of creativity and extra effort, you can find a unique angle even for the cheesiest and most exhausted topic. Just do your research and connect the dots that nobody has connected before.

Question #2: Do I have a distribution strategy for this piece of content?

Content is key, but distribution is even more so. Without a proper distribution strategy, even a masterpiece is not likely to take off.

I’ve come across so many talents that have no clue about marketing. And not surprisingly, they don’t get eyeballs. Because the web is too crowded. Because properly marketed bullshit drowns out quality content without marketing.

So what happens when you finish your draft? Will you pay Facebook to put it in from of people? If so, in front of whom and why? Do you have an email list or a social following? That’s great. Will this content suit the demographic and interests of your audience?

Do you have relationships with the media, blogs that would be interested specifically in this topic? If not, how are you going to approach them? Have you studied their guidelines? Maybe they don’t accept listicles… just checking.

Lay out the distribution plan for this specific piece of content. If you think it can catch on when you considered everything, go ahead and put together this draft.

If not, consider changing the topic or preparing a better plan for distribution.

Question #3: Is this content relevant to the audience that buys my product?

This is digital marketing 101 — don’t fall prey to vanity metrics.

For those who are not familiar with this term, it’s metrics that create a false sense of success. It’s usually big numbers that make us happy, although they have a questionable effect on the end goal. The most common vanity metrics in content marketing are views, visits, and sometimes even opt-ins.

One of my blogs had an article that generated 1,000,000+ views in a month. It was a clickbait article. But because of its general appeal, the audience that came to read it was, well, general. And so few visitors opted in to my newsletter.

What’s the value of this article apart from my superficial excitement at numbers? None.

The same holds true for lead magnets: ebooks, white papers, checklists. If you put together an ebook on a broader topic, it’s more likely to bring in more leads. But how many of these leads will get to the bottom of your funnel? How many of them will pull out their credit cards and actually buy?

Isn’t it better to focus on a more targeted and niche lead magnet that would tempt in the people that feel the pain your product addresses?

Don’t use the top of the funnel to judge content ideas. Don’t create content that drives most visits/leads. Those are vanity metrics. Instead, create content that addresses people who will buy.

Question #4: Does this content serve its purpose in any stage of the buyer’s journey?

So we’ve already answered the question whether our content is relevant to the buyer of our product or service or not. Now let’s get a little bit deeper into this.

Where in the buyer’s journey you’d like to hook your audience with this piece of content?

Do you want to build awareness for the issue your product solves?

Do you want to tempt in people who are just starting to research products or services like yours?

Or do you want to get your product in front of them when they are deciding between different providers?

If you haven’t yet, map out the journey of your typical customer and think where this content fits in it. This will serve as a guide for making your content and messaging more tailored to your potential prospect.

If it doesn’t serve its purpose in any stages of your buyer’s journey, scrap it. Visits don’t matter.

Question #5: Finally, is this the best you can do?

Picture a thousand of people — professional journalists, your marketing heroes, etc. –sitting right now at their laptops and pounding out drafts on the topic of your article.

Well, this is the reality. If you are tackling a broader topic, there will be many more.

How will your article stack up against their drafts assuming part of them are professional journalists, writers who have access to talented editors, research resources, and vast amounts of data into reader behavior and preferences?

In this light, do you still think your draft is the best you can do? Can you do more research and flesh it out more? Can you edit out the redundancy and improve its readability for a better reading experience? Can you spice it up with a joke at the beginning?

In the age of information overload, there’s no place for the second best. You have to be the best in one way or another. Maybe it’s your voice. Maybe it’s the time and effort you put into research. Maybe it’s your niche. Maybe it’s your creativity. You have to have an edge.

If you think your article has an edge, finish and show it to the world. If not, scrap it. The Internet is too small.

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How to Rank on the First Google Page If You Have a Low-Authority Site

Needless to say, the competition in SEO is fierce no matter the domain.

Google’s top search rankings have been dominated by big players. The most popular search terms belong to 15-ish companies that own big networks of authoritative sites linking to each other.

They can pass link juice around and dominate trending keywords in a new niche in a matter of months, leaving almost no space for smaller players.

Not to mention all the SEO junkies that act on every Google update and optimize their sites down to the smallest detail.

As such, making the first Google page for even long-tail, low-search-volume terms can take forever for small businesses, freelancers, or solo entrepreneurs that have sites with a low domain authority (DA) rank and presumably no SEO support.

But there’s a workaround I call “syndicated SEO content”.

My SEO “aha” moment

The other day I was reviewing an archive of my client’s SEO articles and their rankings. A whole lot of articles didn’t even make the top-30 positions because the competition had much higher DA ranks.

Since we were syndicating more newsworthy content to high-profile publications likes Forbes, Business Insider, I thought, “why don’t we try more evergreen and long-form content on those sites?.”

My intention was to drive some traffic to our site in the short term and then reuse those articles for other SEO efforts.

As expected, the articles did drive some short-term traffic. But unexpectedly, we kept receiving more and more traffic from them over time, which was out of the ordinary for those publications.

Then I looked up the articles on Moz…

In the span of several weeks, these articles made it to the first pages for the keywords we optimized them for on our site. And that’s because our media partners had DA ranks of 85+, which allowed us to outstrip the competition.

Unintentionally, we used them as high DA proxies for our SEO efforts.

In hindsight, it’s seems so obvious. But obvious things often get overlooked when you are deeply immersed in your field.

The SEO article doesn’t have to reside on your page

I know the mantra of content marketers: don’t build property on someone else’s land. That especially holds true in the SEO field, as your syndicated content eventually starts competing with the originals on your site.

But look, if there’s an opportunity to compete for a keyword with a monthly volume of 10,000+ searches by placing your content on someone else’s land, isn’t it worth it?

The good part of it is that the buyer’s journey stays almost intact. People read an article, find a call-to-action (CTA) at the bottom, which links to a lead magnet on your site. Isn’t it the same with content posted on your site?

Of course, you can optimize your article pages better by customizing and visualizing the CTA, setting up exit-intent pop-ups and more. But what can you do with your highly optimized page for conversions if it is not receiving traffic?

It’s clear that potential gains of syndicated SEO content outweigh its downsides for those on the lower part of the DA spectrum.

Use only high DA sites as proxies

Now, not all the sites work the magic. If you want to get the most out of syndicated SEO content, you have to go after the most authoritative and credible sites in your domain.

I personally use Moz and their domain authority (DA) metric to evaluate potential sites for syndication. Your goal is the first page, and more precisely, the first three positions, as the click-through rate drops below a mere eight after the 3d ranking (see the chart below).


Credit: SmartInsights

As such, in most cases, you are shooting for sites with a DA of 80 or higher.

For perspective, here are the DA ranks of several highly credible sites:

www.forbes.com — DA: 96

www.thenextweb.com—DA: 89

www.contently.com— DA: 71

Make sure you use effective CTAs

Another key to the success of syndicated SEO content is the quality of CTAs in the article. Since the content doesn’t reside on your site, you are limited to text CTAs, which are not the best type of plugs to catch attention.

But still, there are ways to achieve damn good click-through rates if you are doing it right. (For some reference, I managed to achieve a CTR of five percent with a CTA  on sites like ForbesPlease note that I’m not adding visits to related articles in this figure, which would pump it up twice.)

Now, let’s get back to the topic.

First, you have to understand that the majority of the audience will just glance through the article and spend no more than 10–30 seconds on it, according to multiple studies.

For those people, we want to include a bold CTA that visually stands out from the rest of the article. To that end, I use a CTA note at the bottom with a bolded subhead, a short paragraph about the offer followed by a sentence that entices to take action now.

Example:

FREE eBook: How to Build an Email list of 50,000+ Subscribers from Scratch

In this eBook, you’ll learn seven ways to drive traffic that converts to your brand new blog, five types of high-converting lead magnets and much more to build highly-targeted email lists of 50,000+ subscribers in a year. Claim your free copy today!

Some readers, however, will dive deeper into your article, for whom we need something more organic. To that end, I use one or several subtle contextual CTAs inline with the text. If the publication’s link policy allows me, I bold them.

Example:

…your lead magnets must contain five important elements if you want to achieve a high conversion rate. (I discuss them in depth in my free eBook, 5 lead Magnets that Convert. Download it here)

This kind of CTAs also serves another purpose. Since a CTA note is placed at the bottom, inline CTAs cover the audience that will not make it to the bottom—that’s going to be the bulk of the audience.

In addition to these two types of CTAs, I include links to related content on my sites.

Conclusion 

It’s a no-brainer to post SEO content on your site and leave it there if you have a high DA rank that can compete for keywords with a decent volume of searches in your domain.

But if you are just starting out or have a low-DA site that can’t beat the competition in this respect, this is a good workaround.

I know, getting featured on sites like Forbes is hard and it’s a completely different topic I won’t dive into now. But achieving a DA rank that is not even close to theirs takes way more time and resources.

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